Popular Culture is a big deal and a multi-million cash cow.
Anything that’s popular on TV or in the movies will eventually make its way to
other aspects of society such as fashion. In some cases, it’s the other way
around. We find that there are some people who think that old school things are
cool, and they reflect that in their choices of clothing and preferences to
certain things.
Remember that time when interest in vintage shirts became
such a big thing? Every store in any corner of the world had at least one segment
or portion or product that can pass as vintage clothing. Remember the time in
the 90s and early 2000s when the elephant jeans were a huge hit? Even people
from all sorts of industries and careers were seen suddenly wearing those goofy
looking pants. There were even a few professional wrestlers on TV that
performed wearing those clothes.
The point is, pop culture has definitely opened new doors to
potential customers who wish to look their favorite characters or wear
something inspired by these characters. You would see men and women doing online
fashion shopping during their breaks
to look for something that would give them more “geek cred”. There are even
some people who actually spend a lot of money on shipping and online shopping
just to be able to go out and look like somebody from TV. Its weird but it’s
also cool.
Nobody should and can let other people down when it comes to
their fashion choices. Even if you buy these people online dresses shopping in Singapore and give it to them absolutely free,
they would still do a hard pass. Because they will wear what they want, when
they want it. That’s something you can’t take away from them because we all
live in a democratic country. Or maybe not if you manage to read this article
from North Korea.
There’s also a reverse effect for pop culture where whatever
the fashion of the times brings in heavily into the context. Shows like “That
70’s Show” and “Stranger Things” brought about renewed interest in clothing and
style from those decades respectively. This drove sales and interest in the
lifestyle and the pop culture of those days. Interestingly enough, through the
interest generated by these shows and influences, the whole thing would be able
to move forward and become something trendy once more in the future.
So, as you can see, here are some quick take aways about pop
culture and the role it plays in fashion
- They compliment each other. Sometimes popular culture influences fashion and other times its fashion that influences pop culture. They even have a baby which you may or may not refer to as “hipsters”.
- Online fashion shopping has become a big thing especially for people who just want to dress nicely while at the same time providing subtle clues about their favorite TV shows or pop culture reference.
- Pop culture will always be in the forefront of changing fashion and the way people accept it. So, if pop culture embraces a guy wearing a plastic vest for summer and it gets big, there are chances that we may see people going to work wearing a brightly colored plastic vest.
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